Google AdWords Turns 15: A Look Back At The Origins Of A $60 Billion  Business

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From June 2007, Google banned Ad, Words adverts for student essay-writing services, a relocation which received positive feedback from universities. Google has a variety of specific keywords and classifications that it restricts that differ by type and by nation. For instance, usage of keywords for alcohol related products are forbidden in Thailand and Turkey; keywords for gambling and casinos are prohibited in Poland; keywords for abortion services are prohibited in Russia and Ukraine; and keywords for adult associated services or products are restricted worldwide as of June 2014.

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Whenever a user conducts a search on Google, Ad, Words runs an auction to figure out which search ads are shown on the search results page along with the advertisement's position. The expense of a Google Advertisement, Words project therefore depends upon a variety of elements, consisting of the optimum amount an advertiser wants to pay per click, the keywords being bid on, and the relevance and click frequency of advertisements and ad extensions.

Lawsuits and debates [modify] Google Ads has been the subject of lawsuits connecting to hallmark law (and ), fraud (), and click fraud. Overture Solutions, Inc. took legal action against Google for patent infringement in April 2002 in relation to the Ad, Words service. The suit was settled in 2004 after Yahoo! gotten  לסרטונים נוספים לחצו כאן  agreed to issue 2.

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In 2006, Google settled a click fraud claim for US$ 90 million. In May 2011, Google cancelled the Advertisement, Words advertisement acquired by a Dublin sex employee rights group called "Shut off the Blue Light" (TOBL), declaring that it represented an "egregious offense" of company ad policy by "selling adult sexual services".

After TOBL members held a protest outside Google's European head office in Dublin and sent in written problems, Google reviewed the group's site. Google found the website content to be advocating a political position, and brought back the Ad, Words advertisement. In June 2012, Google declined the Australian Sex Party's ads for Advertisement, Words and sponsored search results page for the July 12 by-election for the state seat of Melbourne, saying the Australian Sex Party breached its guidelines which prevent solicitation of contributions by a site that did not display tax exempt status.